One operator, one method — and how I got here.

Since 2014 I’ve run my own digital consulting practice — a range of services, with SEO (getting clients found in search) as one of the main pillars.

Over the years, Google has steadily stopped rewarding the sites built hardest to rank. The reason matters, and most business owners miss it: a site engineered to rank isn’t necessarily attached to a business that’s good to deal with. And businesses were never Google’s real customer — the people doing the searching are. So Google has spent years working out how to point those searchers toward sources they can actually trust.

That’s the shift underneath AEO and GEO (getting cited in AI answers): when the response comes from an AI, being seen means being one of the trusted sources it cites. The whole thing now turns on citations — and that’s what reignited my enthusiasm and pulled me into this new field, hard.

How I work now

The practice today is a focused body of work around AI-search visibility: measurement systems, original research, practical tools and selected commissioned projects. I use declared questions and consistent comparison rules, then build only what the evidence supports. One operator, one method. Not an agency.

I am not currently selling a standard Citation Engine audit or subscription. When I take on commissioned or partner work, it starts with a specific business, a defined question and a bounded written scope.

Why I show my working

The strongest evidence on this site is the published research: 649 classified citation appearances under a frozen method, with the dataset downloadable. The essays explain the methodology in the open, receipts included, and the AI Visibility Check makes one part of the process available to anyone. What I will not do is claim a result before it exists.

The contact form is the front door for specific commissioned work, partnerships, press and peer questions.